2010年12月24日
Takamatsu’sCentralShoppingMall
Takamatsu, according to local tourist brochures, has the longest shopping arcade in Japan – in fact, a combined length of 2.7 km and 800 shops. After years of neglect and decline, the area is now undergoing a massive renovation and renewal. “Trend shops and popular bland [sic] shops are lined up,” the Takamatsu city official website enthuses. “Shopping time flies like arrows!”

North end of trendy renewal project

Interesting chair outside ‘bland’ store
Hmmm. Obviously, a shoppers’ paradise but I hate malls and I do find brand stores rather bland. For me, the arcade’s attractions are quite different. I decided to take my camera so that I could share with you a few of them.
I started at the north end in Katahara-machi.

Katahara-machi shopping street
There I dropped into Morita, the local clock shop where I always buy not clocks, watches or jewelry but incense.

Morita clock shop
Morita happens to carry a fragrance that reminds me of Kyoto. It also has a very amiable staff member named Yuzu who greets visitors and patiently poses for the camera on request.

Yuzu dressed for the season in a Santa suit with his family.
As I walked into Morita, it hit me that even though I hate shopping I like coming here just to get incense. It’s nice to walk into a shop where you’re welcomed as a person rather than as a wallet. The owners know their products very well and they remember their customers – even when they don’t show up for ages, like me. They also have time to stop and chat in a friendly way without being pushy. The arcade actually reminds me of Japan when there were no malls but only streets lined with little specialized shops like this one, individually owned and passed down through the generations.
My next stop was Sanyudo, a sweet shop with a history.

Sanyudo exterior

Looking out.

Friendly staff (all the others disappeared when I took the photo)
Despite being busy, the owner took the time to share the shop’s story. The Sanyu三友, he told me, means ‘three friends’. With the Meiji Restoration in 1868, the shogunate was overthrown and the samurai class phased out. Takamatsu castle was decommissioned in 1869 and consequently, the three friends mentioned above found themselves out of a job. In 1873, they decided to launch, of all things, a sweet shop.

Great big Castella (a type of sponge cake)

Kimori, Sanyudo’s specialty

Persimmon paste sandwiched between two very light rice crackers. A great gift especially for people with wheat allergies.
Talking with various people about the central arcade, I sensed a huge nostalgia among long-term shop owners and residents. The shopping arcade’s heyday was in the 1960s and 1970s. With 9 movie theatres and cabarets, the arcade was the city’s entertainment center and the streets were so packed you could barely see the other side. Sanyudo used to stay open until midnight just to cater to the after-movie/cabaret crowds. As car ownership shot up, however, people moved out and although the center was (and still is) conveniently accessible by train, bus and bicycle, it lacked free parking. In the 1990s the first huge shopping malls with their enormous free parking lots moved in, draining customers away. With the recent push to revitalize the central shopping district, however, there has been a steady upsurge in young entrepreneurs launching trendy shops (more on that another time). Hopefully, rising fuel prices will give these efforts an extra boost.

North end of trendy renewal project
Interesting chair outside ‘bland’ store
Hmmm. Obviously, a shoppers’ paradise but I hate malls and I do find brand stores rather bland. For me, the arcade’s attractions are quite different. I decided to take my camera so that I could share with you a few of them.
I started at the north end in Katahara-machi.
Katahara-machi shopping street
There I dropped into Morita, the local clock shop where I always buy not clocks, watches or jewelry but incense.
Morita clock shop
Morita happens to carry a fragrance that reminds me of Kyoto. It also has a very amiable staff member named Yuzu who greets visitors and patiently poses for the camera on request.
Yuzu dressed for the season in a Santa suit with his family.
As I walked into Morita, it hit me that even though I hate shopping I like coming here just to get incense. It’s nice to walk into a shop where you’re welcomed as a person rather than as a wallet. The owners know their products very well and they remember their customers – even when they don’t show up for ages, like me. They also have time to stop and chat in a friendly way without being pushy. The arcade actually reminds me of Japan when there were no malls but only streets lined with little specialized shops like this one, individually owned and passed down through the generations.
My next stop was Sanyudo, a sweet shop with a history.
Sanyudo exterior
Looking out.
Friendly staff (all the others disappeared when I took the photo)
Despite being busy, the owner took the time to share the shop’s story. The Sanyu三友, he told me, means ‘three friends’. With the Meiji Restoration in 1868, the shogunate was overthrown and the samurai class phased out. Takamatsu castle was decommissioned in 1869 and consequently, the three friends mentioned above found themselves out of a job. In 1873, they decided to launch, of all things, a sweet shop.
Great big Castella (a type of sponge cake)

Kimori, Sanyudo’s specialty

Persimmon paste sandwiched between two very light rice crackers. A great gift especially for people with wheat allergies.
Talking with various people about the central arcade, I sensed a huge nostalgia among long-term shop owners and residents. The shopping arcade’s heyday was in the 1960s and 1970s. With 9 movie theatres and cabarets, the arcade was the city’s entertainment center and the streets were so packed you could barely see the other side. Sanyudo used to stay open until midnight just to cater to the after-movie/cabaret crowds. As car ownership shot up, however, people moved out and although the center was (and still is) conveniently accessible by train, bus and bicycle, it lacked free parking. In the 1990s the first huge shopping malls with their enormous free parking lots moved in, draining customers away. With the recent push to revitalize the central shopping district, however, there has been a steady upsurge in young entrepreneurs launching trendy shops (more on that another time). Hopefully, rising fuel prices will give these efforts an extra boost.
My Profile
Cathy Hirano キャシー ヒラノ
I've lived in Japan since 1978. After graduating from a Japanese university with a BA in cultural anthropology in 1983, I worked as a translator in a Japanese consulting engineering firm in Tokyo for several years. My Japanese husband and I moved to Takamatsu in 1987 to raise our two children in a slower-paced environment away from the big city pressures. We've never regretted it. I work as a freelance translator and interpreter and am involved in a lot of community work, including volunteering for Second Hand, a local NGO that supports educational and vocational training initiatives in Cambodia, and for the Takamatsu International Association. I love living in Takamatsu.
Cathy Hirano キャシー ヒラノ
I've lived in Japan since 1978. After graduating from a Japanese university with a BA in cultural anthropology in 1983, I worked as a translator in a Japanese consulting engineering firm in Tokyo for several years. My Japanese husband and I moved to Takamatsu in 1987 to raise our two children in a slower-paced environment away from the big city pressures. We've never regretted it. I work as a freelance translator and interpreter and am involved in a lot of community work, including volunteering for Second Hand, a local NGO that supports educational and vocational training initiatives in Cambodia, and for the Takamatsu International Association. I love living in Takamatsu.
Posted by cathy at 15:00│Comments(5)
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この記事へのコメント
Great post Cathy,
Funny how a few days ago I asked Pat Scanlon about what's going on in Marugamemachi these days (as tearing down the roof goes and all) and you're posting an article about the area (in October at stayed in an apartment located at the exact spot where you took that last photo).
Can't wait to read more about it.
Funny how a few days ago I asked Pat Scanlon about what's going on in Marugamemachi these days (as tearing down the roof goes and all) and you're posting an article about the area (in October at stayed in an apartment located at the exact spot where you took that last photo).
Can't wait to read more about it.
Posted by David at 2010年12月27日 19:05
Glad you liked it, David. I have some more on Marugamemachi and will try to get it up soon in between other articles.
Posted by Cathy at 2010年12月28日 11:00
キャシーさん。
あけましておめでとうございます
今年もよろしくお願いいたします
キャシーさんのHPを見ていると、私が気づかなかったことなどがあってとても楽しいです。
これからも伺いますのでどうぞよろしくお願いいたします。
柚の説明に「Yuzu who greets visitors and patiently poses for the camera on request. 」がありました。
まさにその通り!柚はカメラの前で我慢強くじっとしていますね。
あけましておめでとうございます
今年もよろしくお願いいたします
キャシーさんのHPを見ていると、私が気づかなかったことなどがあってとても楽しいです。
これからも伺いますのでどうぞよろしくお願いいたします。
柚の説明に「Yuzu who greets visitors and patiently poses for the camera on request. 」がありました。
まさにその通り!柚はカメラの前で我慢強くじっとしていますね。
Posted by 時計屋ゆず at 2011年01月06日 19:14
時計ゆずさん、
メッセージをありがとうございました。返事が遅くなってすみませんでした。この間、情報を色々と教えてくださり、ありがとうございました。柚と「もりた」の皆さんに会うといつも癒されます。またいつか寄らせていただきます。
メッセージをありがとうございました。返事が遅くなってすみませんでした。この間、情報を色々と教えてくださり、ありがとうございました。柚と「もりた」の皆さんに会うといつも癒されます。またいつか寄らせていただきます。
Posted by cathy at 2011年01月17日 14:34
Hello Cathy! Any news on organic cosmetics and vitamin shops in the area?
Posted by Sandy at 2011年07月23日 18:20
※会員のみコメントを受け付けております、ログインが必要です。